• Chicago Realtor | Jovanka Novakovic

Do you Trust Technology to Buy or Sell Your Home?

I am sharing my colleague at Compass, Leonard Steinberg's, daily inspiration, which today is about Trust.


TECH and TRUST

"Recently I explored the various tech options consumers have been given in the real estate sphere, and all had one thing in common when compared to the more traditional brokerage model infused with technology (The COMPASS "High-Tech AND High-Touch" model), rather than replaced by tech. They lacked a key element that matters especially when it comes to people's homes: TRUST.

Technology will only work if it has

people's trust." - Tim Cook, APPLE

Why should I trust an entity that only recommends an agent that has signed up specifically to pay a large chunk of their commission, rather than an agent who connects me to truly the best agent, the one who truly has the capacity to deliver the best service and has the most specific knowledge to my needs? Should I trust an entity that offers to buy my house for cash - plus many additional less boldly advertised fees - so that they can re-sell it for a profit at my expense......when I could have these upgrades done myself (possibly financed via COMPASS Concierge?) and reap the profits for myself? Do I want a salaried employee representing my most important asset who has little - if any - real incentive to build a long career based on performance?

When technology is channeled via the human touch to the consumer, the consumer benefits. Technology on its own has too often proven to be less trustworthy. Maybe that's OK for buying a book or pool supplies, but when it comes to an extremely valuable asset, trust truly matters. Trust is EARNED over time. Trust is not a simple promise - or set of words - found in a Google search.


More importantly, this trust is truly in the best interests of the consumer, and when we act in the consumer's best interests, we all win.




Please contact me to experience a high level of personalized service, local market expertise and intelligent technology as a Compass Real Estate Agent in Lincoln Park, Chicago or call me directly at 312.961.4478 to chat about your Chicago real estate needs.

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